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新荣和 Sin Eng Hoe
新荣和

Traditional handmade biscuits and pastries

Delightful souvenirs from Ipoh — famous, award-winning kaya puffs and ‘Heong Piah’, handmade and baked fresh daily.

Call to orderFind an outlet

Our favourites

Kaya Puff

Our famous award-winning kaya puffs

Heong Piah

A traditional Ipoh favourite

Peanut Candy

Traditional sweet

福

Mooncakes & Wedding Biscuits

Over 200 varieties of local favourites

Illustrations shown — to be swapped for the shop's own product photos.

Welcome to Sin Eng Hoe

As more and more of the products we once loved are made by machine, the well-known Sin Eng Hoe Biscuit Factory in Ipoh holds firmly to the art of traditional baking handed down over the generations. The current proprietor, Mr Ng Kin Hoe — trained since young under his father's strict guidance — keeps the heritage alive through innovation and passion, while the elder Ng oversees the preparation of freshly baked biscuits every day.“Passion and skills are the ingredients we built our reputation with.”Everything is handmade and baked fresh daily with the freshest ingredients. We also take orders for wedding biscuits.

Visit us

Sin Eng Hoe Biscuit Factory (HQ)

No.1267, Jalan Pasir Pinji, 31650 Ipoh

+605-255 9034

Wed – Mon 9AM – 6PM · Closed Tuesday

1st Outlet

No.54, 56 & 58, Jalan Yau Tet Shin, 30300 Ipoh

+605-253 2112

9:15AM – 9:45PM (no rest day)

2nd Outlet – Wisma Octagon

Unit L1-1, Wisma Octagon, Jalan Raja Ekram, 30450 Ipoh

+605-210 1373

10AM – 7:45PM (no rest day)

✉️ [email protected] · Facebook: Sin Eng Hoe